Philips teams up with Jamie Oliver for IFA appliance unveiling

Philips has announced a partnership with international celebrity Chef, Jamie Oliver, who has been working with the company to create a new range of kitchen appliances.

Oliver will join Philips for the IFA trade show in Berlin on 30 August to launch the new range of products which has been designed to give everyone extra help in the kitchen and help make it easier to make tasty and nutritious meals.

“Working on the range has given me a massive buzz. I really wanted to create useful, powerful and reliable products with a focus on simplicity, brilliant performance and beautiful design – which I think we’ve achieved,” said Oliver.

“For me, it’s about encouraging people to feel as comfortable and confident using this kit as possible. And, ultimately, I set out to design a range that I would be genuinely happy to have and use in my own kitchen; I can’t wait to launch the products.”

More details on the new range will be unveiled at IFA on 30 August 2012.

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