TCL engages ‘fanboys’ with Iron Man 3 trailer

In the week’s lead up to TCL revealing more about its Australian marketing execution as part of its partnership with Marvel’s Iron Man 3, the company has unveiled its TCL branded Iron Man 3 trailer on YouTube.

The YouTube clip can be viewed here.

Speaking to TT, TCL Australia spokesperson David Wolf, said this particular release is part of the company’s overall strategy in engaging with the Iron Man 3 ‘fanboys’.

“TCL is drip feeding footage of the Iron Man 3 movie. It’s just really interesting and fun to see how engaged these fans become with the brand and the movie as it makes it a far more natural conversation. We’re about to take that to the next level in Australia and it has been really great to work with Disney as it goes beyond just the normal product integration,” he said.

“We will have above the line digital execution in the upcoming week. We’re just finalizing the activities as there will be plenty of deals and Iron Man packages released in-store.”

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