TCL Electronics Australia has partnered with Marvel Entertainment and its upcoming film Iron Man 3, which releases in Australia on April 24, as part of a multi-platform global campaign.
As part of this collaboration, the market will see significant local marketing activities, including a TV campaign where TCL’s Marvel’s Iron Man 3 themed TV commericals will be aired nationally from mid-April to May during key primtime and breakfast programming.
Additionally, TCL is teaming up with Marvel in support of “Marvel’s Suit Up with Iron Man 3“ digital campaign, that will see a virtual treasure hunt take place for Iron Man suits hidden in various locations around the country. Clues to these suits will only be available via the social media channels of Marvel, TCL and other partners, with expectations high that this will engage and excite many upon launch in mid-April.
TCL will also be running a variety of in-store promotions and consumer incentives, with Marvel’s Iron Man 3 point of sale including TCL-branded life-size versions of the Super Hero greeting consumers as they enter stores across the country. Movie tickets, premiums and giveaways specific to key retail organisations will also commence in mid-April.
The first glimpse of the campaign was seen on YouTube, which was reported by TT in early April.
TCL products are also featured in the movie, including the HD China Star, a 110-inch, 4K full high-definition 3D LCD TV, used by Tony Stark and placed in his high-tech mansion.
The result will be TCL Australia’s biggest single quarter of marketing activity since first launching in Australia in 2004; reflecting the growth experienced by TCL in Australia in recent times.
“We are very excited to be one of the global partners for what will undoubtedly be the biggest film of the year in Australia,“ said Sunny Xiang, general manager of TCL Electronics Australia.
“Our global partnership with Marvel has blossomed into a wonderful local relationship with the Marvel team in Australia, and will result in some innovative digital activity that will get millions excited about the launch of the film, while simultaneously exposing them to TCL and the quality of our products.“
According to Xiang, the partnership could not come at a better time. Over the past six months the company opened a 8.5 generation LCD panel factory, secured new retail partnerships and have a range of products that will be unveiled throughout the year.
“As such, the time is right to invest heavily in our brand and there is no better way to do it than with great marketing partners, which we have in Marvel,“ he said.