Digital radio sales grow as listening figures increase

Digital radio continues to lead the listening trend with the latest records showing an increase in sales and listening figures.

The GfK Marketscope Report Q1 2013 shows 94,024 DAB+ digital radio devices were sold in the first quarter of the 2013, bringing the total number sold since the 2009 launch to 1,250,179. The first quarter sales figure for 2013 is up from Q1, 2012 when 88,004 digital radio devices were sold. The largest number of digital radios sold in one quarter was recorded in Q4 2012 and included the Christmas retail cycle when 153,189 devices were sold.

This confirms official Nielsen radio survey results for metropolitan Survey 2, 2013, show that nearly 1.6 million people are listening to digital radio each week in the five state capitals, bringing DAB+ listening up to 12.3 per cent.

“The industry is very pleased with the continued growth and interest in digital radio. We have our special Mother’s Day offer promotion currently on air which we hope will continue the growth in sales,” Commercial Radio Australia chief executive officer, Joan Warner, said.

The Mother’s Day radio campaign is on air across 42 commercial radio stations in the five digital radio metropolitan markets of Sydney, Melbourne, Brisbane, Adelaide and Perth, and features a bonus offer of an Endota Spa massage voucher worth $60, when purchasing a selected digital radio from JB Hi-Fi.

In addition, the industry is running a nationwide digital radio regional awareness campaign which was launched in March and has so far resulted in thousands of people signing the petition to have digital radio rolled out to regional Australia.

Launched in March, the campaign urges listeners to register their support for digital radio expanding into regional Australia with local MPs, via a specially set-up website: www.wewantdigitalradio.com.au. The ad campaign continues to run on more than 200 regional radio stations throughout Australia, targeting the estimated 6.9 million Australians who listen to commercial radio in regional Australia each week.

Ford Australia now includes DAB+ in the new Kuga, joining nine other vehicle manufactures (Land Rover, Mercedes, Toyota, Lexus, BMW, Audi, Hino, Jaguar and Isuzu Trucks), including DAB+ in selected Australian vehicles.

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